Company History

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Our Rich Heritage

The Ashford Formula was developed shortly after WWII by a German Chemist in California. The formula was sold to Alkali Neutralizer Company based in the Los Angeles area in 1947, where the Ashford Formula was extensively specified by architects and engineers and used on various types of industrial floors and parking decks.

Curecrete Chemical Company later purchased the Ashford Formula and production rights. Using the Ashford Formula’s impressive track record and proven performance in California and the Western United States, Curecrete Chemical Company expanded representation and sales throughout the United States and across the globe.

In 1978, Curecrete Chemical Company was purchased by Jerald W. Jones and its corporate headquarters and production were relocated to the State of Utah, in the United States. Mr. Jones began a career long task of continuing to educate decision -makers about the benefits of concrete densification, as well as building a worldwide organization of sales representatives, distributors and technical field support.

The resulting effect of Mr. Jones’ commitment has been the introduction of the Ashford Formula and the densification process to virtually every major user of concrete densification technology today, and over 3-billion square feet of Ashford Formula fortified concrete surfaces worldwide.

Today, the Ashford Formula is the most widely specified and used liquid concrete densifier, sealer and hardener in the world. As the developer of the concrete densification process, Curecrete Chemical Company has single-handedly pioneered and built the densification industry.

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