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For Immediate Release
CRETEFILL PRO SERIES POLYUREA JOINT FILLERS WINS IN 2011 MOST INNOVATIVE PRODUCT AWARD COMPETITION
SPRINGVILLE, Utah – February 18, 2011 – The votes are in, and today Curecrete Distribution, Inc. is honored to announce that its CreteFill Pro Series Joint Fillers has been selected as a 2011 Most Innovative Product (MIP) Award Winner!
The annual competition, held by the World of Concrete and Hanley Wood Business Media, the concrete construction’s largest annual event, showcases new products that bring innovation and advanced technological benefits to the concrete industry. Product winners are chosen by World of Concrete attendees, as well as a panel of industry experts. Curecrete Distribution, Inc. is proud that the CreteFill Pro Series is this year’s Attendee’s Choice Winner in the Concrete Construction Materials Category.
The new CreteFill Pro Series joint fillers offer the most advanced formulations of polyurea in the market today, a distinction no other joint filler can claim, as evidenced by its MIP win. The line offers numerous innovative advantages over current polyurea joint fillers while maintaining the well established benefits of these products. Such innovative features include the industry’s first color matching system, no smearing or staining, perfect and permanent Shore hardness, and a 1:1 mixing ratio.
“We are extremely pleased to have been awarded the Attendees’ Choice for Most Innovative Product of the Year for 2011 in the Concrete Construction Materials Category,” said Scott Liggett, CEO of Curecrete Distribution, Inc. “We diligently strive to have the very best products available in the industry. We feel that the addition of our CreteFill Pro line of joint filler and repair products is in keeping with that high standard of excellence. The CreteFill Pro Series offers new innovations that will allow contractors to meet with a greater degree of success on every project.”
The CreteFill Pros Series will receive editorial coverage in the Spring and Winter issues of Concrete & Masonry Construction Products magazine, as well as in issues of Concrete Construction, Masonry Construction, and The Concrete Producer magazines. Information about the awards can also be found online at Concrete Construction Online, Masonry Construction Online, The Concrete Producer Online, and on the World of Concrete website until June 1, 2011. Curecrete Distribution, Inc. is excited to share the unique and innovative qualities of the CreteFill Pro Series with more than 100,000 readers of these official World of Concrete publications.
Congratulations to all who have played a part in bringing this remarkable product to the market, and we express our gratitude to all those who supported the CreteFill Pro Series in the MIP competition by voting. Please check our website, www.ashfordformula.com, for updates on this exciting opportunity to celebrate and promote this prestigious award throughout the year.
Contact: Garrett Soong, Director of Marketing