With 360,591 square feet (33,500 square meters), PLURAL is the largest and most modern printing plant in South America.  Operating in Brazil since 1996, PLURAL is a joint venture between Folha Group, a national leader in newspaper and internet production, and Quad Graphics USA, the largest printing plant of private capital in the world.  Together they share 36 years of history.

The Ashford Formula was specified in this project as the choice hardener and sealer for PLURAL’s concrete needs.  The Ashford Formula was used as a curing agent as soon as the surface was firm enough to walk on and before hairline checking and temperature cracking began.  The entire surface was saturated with the Ashford Formula for 45 minutes.  The results of the project have been excellent, leading to the application of the Ashford Formula on the concrete floors of the second largest printing company in Brazil, Gráfica E Editora Posigraf S/A.