Press Releases


| 02/21/2013

*To access Curecrete Distribution, Inc.’s complete product literature offerings, please click here.

**To view the photo gallery of WOC 2013, click here.

***To view our latest Ashford Formula™ & RetroPlate® video commercials,click here.




SPRINGVILLE, Utah – February 20, 2012 – Curecrete Distribution, Inc. started the year off strong at the World of Concrete Tradeshow in Las Vegas, NV, USA held February 5-8, 2013. Building upon the acclaimed success of the 2012 show, Curecrete Distribution, Inc. continued to attract key attendees from a multitude of countries with product presentations, demonstrations, creative and informative product videos, two grand prizes, daily giveaways and our annual social reception and seminars. World of Concrete 2013 again provided Curecrete Distribution, Inc. with valuable networking opportunities while showcasing the superior, proven products that have made Curecrete Distribution, Inc. the world leader in the concrete densification industry.

“Your Reputation is on the Line, Do it With the Best.”

The theme for World of Concrete 2013 focused on the why? In years past, Curecrete Distribution, Inc. focused on introducing our complete line of products to attendees. This year, our goal was to explain and demonstrate the superior qualities of our products over our competition, in other words,why choosing to use Curecrete products means doing your floors with thebest products in the concrete densification industry.

“Your Floors, Done Right.”

Why Curecrete? Because with our comprehensive line of concrete flooring products, doing your floors right means doing them once, saving owners and contractors significant product and labor costs, now and in the future. By highlighting the unmatched qualities of the Ashford Formula and RetroPlate Concrete Polishing System – the one time, permanent application process, no repeat applications, use on existing concrete and the longstanding proven performance of our floors, we demonstrated the proven benefits of our products and our commitment to back that performance with the longest industry warranties offered in the industry.

The takeaway for World of Concrete 2013? Decisions matter, not just now, but in the long term. Do your floors right, do them with the best products on the market, and you will have done them once.


Brand New Booth Design

This year marked the debut of a redesigned booth, complete with new graphics and a layout designed to draw attendees in. To see pictures of our new booth, please click on the link provided above.


Offered at our booth this year were hands-on demonstrations showcasing the unequaled benefits of the Ashford Formula and RetroPlate Concrete Polishing System:

· Coverage Rate Demonstration – designed to the highlight the penetrative qualities of the Ashford Formula and RetroPlate densifiers versus the competition, whose coverage rates are so exorbitant, so much so that the claims our competitors make regarding their products are impossible to achieve.

· Hardness Test – using a metal key, attendees attempted to aggressively scratch the surface of a concrete disc hardened by the Ashford Formula or RetroPlate densifier and a non-treated concrete disc. Attendees were impressed to see that on the treated concrete, the key left metal traces on the surface, whereas the untreated concrete was significantly gouged and damaged.

· Sealing Test – attendees were invited to place several drops of water on concrete treated with the Ashford Formula or the RetroPlate, and note the beading of the water droplets. This demonstration, while simple in theory, is particularly noteworthy when considering all of the contaminants and penetrants that come in to contact with concrete floors on an everyday basis. Having a properly sealed concrete floor allows owners, users and facility managers the peace of mind knowing that their floor will be protected for life.

New Commercials!

Along with our newly redesigned booth, Curecrete Distribution, Inc. also debuted two new commercials, focusing on on our flagship products, the Ashford Formula and RetroPlate Concrete Polishing System. These humorous and fun yet informative videos were specifically created to highlight why our products beat our competitors, hands down. Take a look at them by clicking on the link provided above. We warn you though, you may never look at a tatoo the same way again!

Drawings & Grand Prizes

This year, Curecrete Distribution, Inc. once again gave a way a grand prize of a CreteFill Pro GC-13 Polyurea Pump, valued at $6,500.00 to a lucky winner from the United States! Also given away daily were Makita 18-Volt Drill Sets and $50.00 American Express gift cards. We were thrilled so many attendees came back to participate in our daily and grand prize drawings, and to top it off the celebration, a special cake was served to cap off an outstanding week.

Curecrete Distribution, Inc. looks forward to another high successful show in 2014, and we encourage each of you to join us as we continue to lead the concrete densification industry forward!


Since Curecrete Chemical Company developed the densification process in the late 1940’s, the world’s first concrete densifier, the Ashford Formula, has led the way in concrete densification technology. As the company that single-handedly built the concrete densification industry, its reputation is solidly built on decades of product performance and customer satisfaction.

In the ensuing 60 years, Curecrete Distribution, Inc. has expanded its product line to include the world’s first concrete densification/concrete polishing system, the RetroPlate System, as well as other concrete strengthening products. Through a worldwide network of dedicated sales representatives, distributors, and technical field experts, these innovative and technologically advanced products are the most widely specified concrete densification products on the market today, with over three and a half billion square feet in use throughout the world.

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