Press Releases


| 02/14/2012

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SPRINGVILLE, Utah – February 8, 2012 – Curecrete Distribution, Inc. started the year off strong at the World of Concrete Tradeshow in Las Vegas, NV, USA held January 24-27, 2012.  Building upon the acclaimed success of the 2011 show, Curecrete Distribution, Inc. continued to attract key attendees from a multitude of countries with product presentations, demonstrations, creative and informative product videos, two grand prizes, daily giveaways and our annual social reception and seminars.  World of Concrete 2012 again provided Curecrete Distribution, Inc. with valuable networking opportunities while showcasing the superior, proven products that have made Curecrete Distribution, Inc. the world leader in the concrete densification industry.


Daily Presentations and Demonstrations

Based upon the overwhelmingly positive response received from the 2011 inaugural run of daily presentations and demonstrations held at its booth, Curecrete Distribution, Inc. again decided to offer attendees the opportunity to learn more about the benefits of Curecrete products and projects.  These presentations and demonstrations focused on the following topics and were presented by expert members of our team:

· “Ashford Formula vs. Lithium Silicate,” by Damian O’Neill, Managing Director, Asia/Pacific

· “Additional Curecrete Products,” by Mark Trunnell, Director of Sales, U.S. & Canada

· “Curing with the Ashford Formula,” by Dave Hoyt, Director of Technical Service

· “International Case Studies,” by Max Poggio, Executive Director, International Business

· “Life Cycle Cost Analysis,” by Stan Watts, Managing Director, Europe

· “RetroPlate Concrete Polishing Demonstration,” by Vernon Talbot, Managing Director, Advanced Floor Products and Brak Carman, Diamond Sales and Technical Services

Of special note this year was a well-received demonstration by Vernon Talbot and Brak Carman of Advanced Floor Products.  Their demonstration included the unique combination of artistry in concrete color dyeing, concrete densification and concrete polishing.  The RetroPlate Concrete Polishing System was the first in the industry to marry the three concepts, and as evidenced by the number of attendees who witnessed these demonstrations, many were impressed with the results, which turn ordinary concrete into sealed, hardened and beautiful surfaces.

Drawings and Grand Prizes

This year, Curecrete Distribution, Inc. offered not one, but TWO grand prizes for presentation attendees! Given away to a lucky winner from Ukraine was a CreteFill Pro GC-13 Polyurea pump, valued at $6,500.00.  Also given away was an Apple iPad 2 to an attendee from the U.S.  Each presentation also offered a mini-prize, a $50.00 Gift Card and a special edition Curecrete Distribution, Inc. 4G USB drive.

“One Dependable Source for Your Concrete Floor Needs”

Curecrete Distribution, Inc. continued to build on a theme launched at last year’s World of Concrete, showcasing our full range of concrete flooring products.  Indeed, Curecrete Distribution, Inc. is the one dependable source for your concrete flooring needs. Starting your floor off on the right foot by sealing and densifying it with the Ashford Formula will eliminate any need for reapplications or future coatings. The RetroPlate Concrete Polishing System will transform ordinary concrete into beautiful, permanently sealed floors.  Floors can also be stripped, joints can be filled, cracks and spalls repaired, and surfaces cleaned, maintained and improved with our CreteFill Pro Series, CreteStrip, and CreteClean Plus line of products.  Curecrete Distribution, Inc. is confident that it can meet all of your concrete flooring needs and exceed your expectations.

Thank you to those who supported Curecrete Distribution, Inc. at World of Concrete 2012.  We have made valuable connections by introducing our superior and proven products to new customers, and building upon and strengthening our relationships with clients, representatives and distributors all throughout the globe.  We look forward to and anticipate another successful show in 2013, and we urge each of you to join us as we continue to lead the concrete densification industry forward!


Since Curecrete Chemical Company developed the densification process in the late 1940’s, the world’s first concrete densifier, the Ashford Formula, has led the way in concrete densification technology.  As the company that single-handedly built the concrete densification industry, its reputation is solidly built on decades of product performance and customer satisfaction.

In the ensuing 60 years, Curecrete Distribution, Inc. has expanded its product line to include the world’s first concrete densification/concrete polishing system, the RetroPlate System, as well as other concrete strengthening products.  Through a worldwide network of dedicated sales representatives, distributors, and technical field experts, these innovative and technologically advanced products are the most widely specified concrete densification products on the market today, with over three and a half billion square feet in use throughout the world.

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