Curecrete Distribution, Inc. debuted a brand new booth, complete with a 16 ft. tower, rotating overhead banner, 4 dedicated product kiosks, a presentation wall and seating area for 15, and seven flat screen televisions. Included in the booth was a 2×2 foot cut-out demonstrating that the Las Vegas Convention Center is an Ashford Formula treated floor. Many attendees were unaware of this fact, and when educated, were very impressed that our claims could immediately be backed up with proof!
The booth was specifically designed to draw in attendees, to be inviting, as well as educational. Judging by the number of visitors and leads received, the booth was a major success. Our efforts were very fruitful, as evidenced by the more than doubling of leads received compared to last year.
Daily Presentations & Promotional Giveaways – In early January, over 3,000 postcards were sent to targeted World of Concrete attendees, inviting them to attend any one of the seven daily presentations held at the Curecrete booth. These presentations focused on the following topics and were presented by expert members of our team:
· “Ashford Formula vs. Lithium Silicate: Dispelling Lithium Myths,” by Scott Liggett, CEO
· “The Ashford Formula: Uncompromised Quality for 60 Years,” by Mark Trunnell
· “RetroPlate Concrete Polishing System: LEED Point Contributor,” by Vernon Talbot
· “Diamond Polishing: Superior Diamond Technology,” by Brak Carman
· “CreteClean Plus with Scar Guard: Innovative Cleaning Technology,” by Christine Tanner
· “CreteStrip: Preparing Concrete Surfaces for Treatment,” by Stanley Watts
· “CreteFill Pro Series: Technologically Advanced Joint & Repair Products,” by Gary Dusseau
Each person who attended a presentation was not only well-educated on their chosen topic, but were also rewarded with a promotional giveaway of their choice – an embossed aluminum water bottle with carabiner, a T-shirt in different product colors, or a baseball cap as a thank you from Curecrete Distribution, Inc. for their interest and support. Each daily presentation was very well attended, and we were gratified to that so many took an interest in our products.
Drawings and Grand Prize
In addition to the promotional giveaways, presentation attendees were also eligible to enter one of seven drawings, one for each product line, and a Grand Prize Drawing. Each presentation drawing prize included a special edition microfleece jacket, with this year’s theme embroidered on it, and a $50.00 American Express Gift Card.
The Grand Prize offered by Curecrete Distribution, Inc. was our new CreteFill Pro G-6 Polyurea Pump, a value of $4,500.00! On Thursday, January 20, 2011, an awards ceremony was held at our booth to give out the prizes. We were so thrilled to see that so many attendees came back to participate in the ceremony, that not only was our booth filled to capacity, the aisles adjacent to our booth were filled with anxious and excited attendees as well. To top off the celebration, a specially ordered cake was served to cap off a terrific week!